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Victoria & Alfred Waterfront - 100 Beautiful Baskets Campaign Launch
Client: Victoria & Alfred Waterfront
Year: 2022
The V&A Waterfront's festive celebrations began last week with an extensive African basketry exhibition and the installation of Travelling Totems. These hand-created decorations are part of the Joy from Africa to the World project, which started two years ago to celebrate African creativity and environmental sustainability.
The project, featuring 100 Beautiful Baskets and Travelling Totems, fosters festive spirit and community compassion, creating employment through commissioned pieces. These installations challenge traditional year-end celebrations, highlight local design and sustainability, and warmly welcome visitors to Africa's most visited destination.
Creative Director: Cathy O’Clery
Shot and Edited: Arehone Malovhele
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