V&A Watershed: Watershed 10 Year Birthday Celebration

To mark the 10-year anniversary of the Watershed, the V&A Waterfront commissioned us to create content that captured the significance of the space and its impact on South African design, creativity, and entrepreneurship. The brief called for content that celebrated both legacy and evolution — honouring the past decade while positioning the Watershed as a vibrant, future-facing hub for local makers and global audiences alike.

We developed a content package that brought the celebration to life — from event coverage and real-time social media content to documentary-style storytelling that honoured the Watershed’s journey. Through a blend of interviews, behind-the-scenes footage, and community engagement, we spotlighted the people and brands that have shaped the space.

The deliverables included a highlight reel of the celebration, short-form videos featuring key tenants and makers, and stills for use across social, web, and internal archives. The campaign not only captured the energy of the 10th birthday event, but reinforced the Watershed’s role as a cornerstone of Cape Town’s creative economy — a place where design meets story, and community meets commerce.