V&A Waterfront: Joy From Africa - Naledi's Dream

We were commissioned by the V&A Waterfront to bring Naledi’s Dream to life — a heartwarming festive season campaign rooted in imagination, community, and African storytelling. Set within the magical world of a young girl’s dream, the campaign aimed to inspire families, celebrate creativity, and position the V&A as a festive destination with meaning and purpose.

Through a mix of cinematic film, social cutdowns, and stills, we highlighted the blend of fantasy, culture, and design that made the campaign feel both enchanting and deeply local.