Ferarri

To mark the arrival of the Ferrari Purosangue - the brand’s first-ever four-door, four-seater vehicle, pitched and executed a multi-layered content strategy centered around a flagship commercial supported by short-form content and stills.  The approach split into two storytelling tracks: one focused on the vehicle’s cosmetic brilliance and the other on performance. Alongside the commercial, we produced vertical videos tailored for social and curated a suite of high-end stills for Ferrari’s landing page.

Building an ecosystem around the Purosangue whilst reinforcing Ferrari Cape Town’s digital presence.