Converse Buyers Event

Ahead of their seasonal buying cycle, Converse needed to inject energy and storytelling into what had traditionally been a functional supplier gathering by turning it into a moment that reflected the brand’s cultural relevance while building alignment and anticipation within their supplier network.

We reimagined the buyers event as a content-led brand experience. The final content was used internally to inspire future events and reinforce Converse’s commitment to creative collaboration—transforming an operational touchpoint into a platform for brand engagement.