AVI Limited: Kurt Geiger

To launch Kurt Geiger Verve, we partnered with the Spitz marketing team to expand their creative direction and tell a story about confidence born from vulnerability. The brief called for more than a fragrance ad. it needed to show fragrance as a mindset shift.

The campaign film follows a man backstage before a theatre performance. Alone and anxious, he finds his center with a single spritz of Verve, stepping into the spotlight with newfound confidence.

The campaign rolled out across Spitz stores via LED displays and on Kurt Geiger’s social channels, positioning Verve as a symbol of self-assurance and bold expression.