AVA Membership Campaign

AVA Gallery, one of South Africa’s oldest non-profit art institutions, asked us to help grow their membership and connect with a younger, more digital audience. While their legacy is strong and their exhibitions remain influential, they needed a new way to tell their story - one that would honour their history while inviting fresh support.

We joined AVA on a value-led campaign built around a clear message: becoming a member means being part of something bigger. Using a documentary-style video, we brought AVA’s purpose and community to life. Showing how membership supports art, access, and heritage. The campaign reintroduced AVA as more than just a gallery but as a cultural cause people want to be part of.