AAFRICAA

AAFRICAA partnered with us to bring their digital presence to life - not just visually, but strategically. As a brand deeply rooted in African design and storytelling, they weren’t looking for a polished feed alone. They envisioned a cohesive, evolving online world that could nurture their community and turn awareness into meaningful action.

We approached the brief holistically, weaving together platform management, funnel architecture, and campaign design to build a digital experience as layered and intentional as the brand itself. From Instagram to YouTube, every touchpoint was an opportunity to tell a story. We launched Meet The Makers, a documentary series spotlighting their artisan network, and expanded the narrative across formats - from Spotify playlists to editorial lookbooks and campaign films. By uniting strategy, content, and distribution, we turned AAFRICAA’s digital presence into a dynamic space for storytelling, cultural connection, and conversion.